The Power of People and Stories

The Power of People and Stories

Before this summer, I had only a vague understanding of what public interest communications meant. I assumed it had something to do with advocacy and messaging, but I hadn’t fully grasped its power. Now, after my internship with Families USA, I understand it as a...
Small Details, Big Impact

Small Details, Big Impact

I’ve lived in many different cities throughout my life, big and small, rural and urban, and mostly across the Midwest and East Coast. Each city had its own character and culture, but one constant I hadn’t truly appreciated until now was the presence of local leaders...
The Message is in the Hands of the Audience

The Message is in the Hands of the Audience

Who is in your universe of obligation? Sociologist Helen Fein coined the term “universe of obligation” to describe the circle of people or groups we feel responsible for and whose well-being we consider when making moral decisions. The universe of obligation...